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This recrafted edition of Broadcast and Cable Selling is an indispensable tool for learning, training, and mastering sales methods for electronic media, addressing significant industry changes and serving as the primary resource for information on media sales. The classic text focuses on the electronic media (broadcast, cable and interactive television; radio; and Internet advertising sales) while adding in-depth and expanded information on newspaper, magazine, Yellow Pages, and outdoor/billboard media. New topics to this edition include emotional intelligence, how-to-information on interactive media selling, sales management strategies, and mining e-commerce revenue streams for "traditional" media. Praised by educators and sales training managers throughout the country, Media Selling gives students a needs/satisfaction approach to selling that synthesizes behavioral psychology, common sense, and professional salesmanship.

We're blowing the lid off the Great Lies of the Century with a new campaign that explodes the myths about the true potentials of man. Your customers want improvement. They want a new slant on their lives. They are tired of being told that they can't have a better life. Reaching millions through TV, print, radio and publicity, this campaign is designed to revitalize readers on improving their lives and drive them into your stores to get their copy of Scientology: A New Slant on Life. If you haven't already stocked up with at least one of our attractive point of sale 27-copy displays, contact our Bridge representatives about our extensive cooperative advertising plans and how you'll benefit -- such as tailoring the campaign to your local advertising needs and placing your store name on the ads. - Our expanded multimedia campaign will reach 135,000,000 people every month for the next year. - A series of six TV spots with the message that will get your customers to run into the store to find out what's in the book. Placed on national cable TV including The Learning Channel, Headline News, CNBC and more. - A series of 12 full-page print ads in Natural Health, Discover, New Age Journal, Body Mind Spirit and more. - Outdoor advertising in major markets. - Floor and counter displays.

Billboard (advertising) - A billboard or hoarding is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers.

Evil Clown of Middletown - The Evil Clown of Middletown is a large outdoor sign on Route 35 in Middletown Township, New Jersey advertising a Spirits Liquor Store. It was originally constructed in 1956 to advertise a Food Circus grocery store.

Project Billboard - In 2004, Project Billboard, a non-profit Democratic political advocacy group, filed a breach of contract suit against Clear Channel for the rejection by its outdoor advertising division of a billboard ad against the war in Iraq. The ad, intended for a 40-foot billboard Clear Channel manages in Times Square, was to have the slogan, "Democracy is best taught by example, not by war," along with a red, white and blue cartoon image of a bomb.

Port Authority of New York and New Jersey - The Port Authority of New York and New Jersey is a bi-state agency (operated pursuant to an interstate compact) that runs most of the regional transportation infrastructure including the bridges, tunnels, airports and seaports within the New York-New Jersey Port District. This 1,500 mile² (3,900 km²) District is defined as a circle with a 25 mile (40 km) radius centered on the Statue of Liberty in New York harbor.

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